TO TOUCH, MOVE AND INSPIRE.
- Quality: the revelation of beauty through transformative artistry.
- Shakespeare: producing plays of the greatest playwright in the English language.
- Education: illuminating Shakespeare, the power of language, and the professional theatre.
- Relationships: cultivating and mobilizing enduring collaborative alliances.
VISION 2030
- To provide a world-class Shakespeare festival, celebrated regionally and recognized nationally for a level of artistry consistent with leading regional theatres.
- To enrich the human community through the revelation of beauty and the illumination of fundamental truths of human experience.